Environmental Background Of Ge s External Environmental...

2. Environmental background 2.1 External environmental factors GE’s external environmental factors basically includes raw materials, industry, financial and human resource, market, technology, and environmental as well as socio-cultural factors. GE as a vast consists of different segments and each of this segments are in different industrial sectors. Thus, each of this sectors face different external factors and furthermore, environmental uncertainty is not consistent. Natural Physical Environment - Sustainability Issues: GE’s is newly based on renewable and natural sources of energy like wind, solar, coal etc. It is trying to increase and improve its scope to sustain in future. GE’s only threat is the carbon emission and non-renewable†¦show more content†¦Ã¢â‚¬Å"To keep a pace with situation† is a big challenge for GE. Demand for healthcare gradually increased due to a rapid swift in development of science and technology. Also a vast spread of â€Å"super bacteria† far and wide in globe was a boon for pharmaceutical industry. It undoubtedly created a great condition for development of GE Pharmaceutical industry. 2.2 Internal environmental factors: Strength and Weakness GE internal strategies includes organizational adjustment and business restructuring. It core competency includes ‘innovation’ and ‘diversification’. Its performance of diversity is that GE has several business segments in different regions. Its Energy Segment provides water treatment equipment and services and also manufactures generators, gas, steam, renewable energy solutions as well as combined cycle systems. GE’s Capital Finance segment provides end user equipment’s, capital assets and supplies leasing and commercial lending products to several distributors. Consumer and Industrial segment produces various home appliances, lighting and control products. Its NBC Universal segment indulges in operation and distribution of television programs and films, production television stations and so on. Corporate Culture: Main aspects that form major culture of GE are 1. Their peoples: It believes that employee are a base in deliveringShow MoreRelatedGeneral Electric Essay4271 Words   |  18 Pages   DELLA   SVIZZERA   ITALIANA,   LUGANO   Ã¢â‚¬â€œ   CORPORATE   STRATEGY   2012/2013          Corporate   strategy    1. Introduction   to   the   General   Electric   Company    General Electric Company (GE) is a US-based conglomerate. It operates diversified businesses such as technology, media and financial services. The companys portfolio of products and services comprises aircraft engines, power generation, water processing, lighting and securityRead MoreSingapore Airlines Report3463 Words   |  14 PagesContents 1.Introduction 1 2.Company background 1 3.Business Strategy 1 4.Stakeholder Analysis 3 5.Environmental and Organization Audit 5 6. Strategic positioning for SIA 8 7. An ability to think strategically for SIA 10 BCG’s growth / share matrix 11 8.Strategic plan for SIA 12 9.Conclusion 14 10.References 14 1.Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly, this reportRead MorePestel Analysis on Motor Industry10196 Words   |  41 Pagescorresponding author: Dr. David Ward, European School of Economics, Via Chiaravalle 9, 20100 Milan, Italy. All correspondence to Dr David Ward, Via Fornari 46, 20146 Milan, Italy email: daward@tin.it co-author: Elena Rivani, Via Orsoni 41, 40068, San Lazzaro di S. (Bo), Italy. Abstract Numerous models for developing strategy, defining and aligning competitive advantage have been proposed over the years (and even centuries if we consider Arian, Sun Tzu etc.) including probably the most famous of all, the 5Read MoreProcurement and Sourcing: Contribution to Supply Chain Management8281 Words   |  34 Pagesthe supply chain Submitted By Zohaib Rauf (Reg. :MBA -13409) Hasnain Haider (Reg. :MBA -5871) Supervisor Dr. Masood JANUARY 20, 2009 For the subject: Supply Chain Management Class ID: 5055 Timings: Monday / Thursday 3-6 pm 1|P a ge Letter of Transmittal July 8th, 2009 Dr. Masood, Project Supervisor, Iqra University Dear Sir: We are submitting our report on â€Å"Procurement and sourcing: contribution to the supply chain management†. As per your advice, the report includesRead MoreThe Heat Stress Of Firefighters2145 Words   |  9 Pages or computational models [7]. Algorithms are developed based on the average re-sponse of the human subjects tested in controlled environmental simulators. The variations in the local environment are limited based on the capacity of the experimental setup. Conversely, using a computational model includes the advantages of: 1) better manipulation of the human body ge-ometry, and 2) the possibility to impose and test unfavorable boundary conditions such as expo-sure to fire. Computational modelsRead MoreStarbucks India Dilemma2799 Words   |  12 PagesStarbucks Coffee Co. | Indian Dilemma | | This paper evaluates the Strategic Audit of Starbucks Co. and its attempt to enter the India coffee market. | | Malinda | 11/15/2012 | | Introduction and Background â€Å"In 2006, the world’s No. 1 specialty coffee retailer, Starbucks Coffee Company, had over 11,000 stores in 36 countries of the world and employed over 10,000 people. The company had over 7,000 retail locations in its home country and largest market, the United StatesRead MoreClassical Management Perspective7829 Words   |  32 Pagesskills which refer to the ability to communicate with, understanding, and motivate both individuals and groups. As a manager climbs the organizational ladder, he or she must be able to get along with each and every one of the internal and also the external of the organization. Beside that, interpersonal skills defined as the set of abilities enabling a person to interact positively and work effectively with others. Jack could gain a lot of experiences and learn new things or extra knowledge by meetRead MoreHarley Davidson6082 Words   |  25 PagesStrategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 3.0 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 4.0 PESTLE Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....9 5.0 Corporate Level Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 1. ANSOFF Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 2. Portfolio Management†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 3. BCG Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13 4. GE-McKinsey Matrix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 6.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....15 7.0 Appendices †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...17 8.0 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦25 1.0 INTRODUCTION When choosing a strategy, an organisation may decide toRead MoreVolvo Geely12051 Words   |  49 Pages2012 SAVONIA UNIVERSITY OF APPLIED SCIENCES SAVONIA BUSINESS Degree Programme, option Degree Programme in International Business Author(s) Zhang Huihui Title of study China’s Foreign Direct Investment Analysis Case Study of Geely’s acquisition of Volvo Car Type of project Date Pages Thesis 10 April 2012 42 + 3 Supervisor(s) of study Executive organization Abdelazim Hannoura , Anneli Juutilainen Abstract The objective of this research was to analyze the acquisitionRead MoreProcess of Innovation and Change Management1783 Words   |  8 PagesThe ability of organisations to apply and develop innovative capabilities enable them achieve and maintain sustainable advantage. Certain factors promote innovative environments which can improve performance and profitability of organisations, some of which are: ââ€" ¡ The firm’s source of innovative ideas and capabilities which may be internal or external as well as advances in technology within the industry ââ€" ¡ The structure and hierarchy of the organisation to deal with innovative

Essay on Keeping or Guarding an Identity - 619 Words

Developing an identity has been something of importance throughout history, today’s society, and literature. In many circumstances, being yourself is the best option; however, in other circumstances, changing your composition actually can be better. What’s important, though, is to first accept oneself as who one is, and then to evaluate oneself and make the changes necessary. As one will see, the different evaluations have resulted in vastly different individuals. In the 20th Century, two very influential leaders became prominent in society: German Chancellor Adolf Hitler and civil rights activist Dr. Martin Luther King Jr. While both these individuals achieved great power, their evaluations of their self-identities couldn’t be more†¦show more content†¦Obviously, Pecola is unhappy with her physical and emotional composition; therefore, she wants to find an out, per se, a new Pecola; one with blue eyes, a beautiful body, and many friends. In contrast, Pecola’s childhood friends, Frieda and Claudia, also aren’t blessed with the best living situation; however, unlike Pecola, they make the conscious decision to tightly grasp their roots and make the best of what they have. These juxtaposing decisions have juxtaposing consequences. Pecola’s life begins to disintegrate at the hands of her fallacious dream, and in doing so, Morrison clearly reiterates her argument that escaping one’s true identity rather t han to embrace it ultimately leads to bitter consequences, yet Frieda and Claudia’s glass remains half full. One significant instance where senses of identity are exemplified occurs when Maureen walks into school with her light skin, wealth, and sense of self. Frieda and Claudia are not consumed by jealousy, while Pecola desires to be her mirror image, thereby demonstrating how jealousy is an undesired effect of a lack of self-identity. As a whole, Morrison’s employs juxtaposition. Cases of escaping one’s identity also occur often in society. One newsworthy story associated with identity is gay athletes. I believe, as many others do, that several professional athletes are hiding their sexuality out of fear of not conforming to the norm. Are athletes sacrificing their happiness only to be accepted into the locker room?Show MoreRelatedCardholder s Information At Citigroup Hacked Essay785 Words   |  4 Pagesliable for fraudulent charges. Public notification followed on June 9th, almost a month after the breach took place. Threat Notification Did Citigroup act quickly enough to inform customers of potential vulnerabilities to customers’ funds and identities, or should the bank have waited, as it did, until the internal investigation was completed (Lawrence Weber, 2014)? Citigroup took a few weeks to inform authorities and three weeks to inform customers of the breach. This is way too long of a periodRead MoreRole Adversity Plays in Shaping Identity1479 Words   |  6 Pagesan individual’s identity Discuss the idea(s) developed by the text creator in your chosen text about the role adversity plays in shaping an individual’s identity. A man is insensible to appreciate prosperity until he has tasted adversity. Adverse situations shape an individual’s identity and play a significant role in one’s life by shaping personal values, determining one’s own potential and self worth. Khaled Hosseini conveys how hardships shape individuals identities through the charactersRead MoreCyber Crimes That Affect The Business World832 Words   |  4 Pagesmade is much greater. So, whether it’s at home or work we are still protected against these people. There are a several types of protective actions can take in order to keep this criminal activity away from our company’s network. †¢ Protect your identity-Never give personal details, this is what the thief wants. As already explained, personal information such as name, address, account numbers, and passwords are often enough for someone to make profit out of you. †¢ Know who you are dealing with-DoRead MoreGender Inequality With Stereotypical Representations From Society1080 Words   |  5 PagesDiÃŒ az’s â€Å"Fiesta† where the boy narrator and his brother, Rafi, withold his father’s infidelity a secret from their mother for favor of keeping the family together. While acts of infidelity are frowned upon and the father may be described as a toxic figure to the household with child abuse, the boy narrator suffers from emotional and physical abuse while hesitantly guarding the secret that his father is a cheater (DiÃŒ az, â€Å"Fiesta† 40). While the father is using physical and emotional force to control hisRead MoreGlobalization and Geopolitics Energy934 Words   |  4 Pagesgeopolitics globally is an intellectual identity; superpowers know that international relationships are a form of security. Every leader of a major nation understands the fundamentals of globalization, the power of information, the inf luence of international law, and multi-literalism. Additionally, the wars that contribute to the new ideas of terror and military power, pre-emption, and utalitarism, are educated perspective to keeping those who are in power and guarding against a hostile takeover by otherRead MoreMobile Devices : Cellular Device Safety982 Words   |  4 Pagesmalware issues, and operating systems. Cell phones are an attractive target for attackers, because a high percentage of cell phone users do not think of all the vulnerabilities. The information that is on a cell phone is enough to take over someone’s identity or get credit card information. A hacker can access users email, internet, GPS navigation, and other potential private information. Password Authentication Cellular devices quite often don’t have passwords enabled. Passwords are needed to authenticateRead MoreAssignment 204 Principles Of Safeguarding And Protection In Health And Social Care1549 Words   |  7 Pagesconsensual sexual contact,sexual abuse can happen to men or women of any age. †¢ Emotional/psychological abuse Any act, including confinement, isolation, verbal assult,humiliation intimidation or any other treatment which may diminish the sence of identity,dignity and self worth. †¢ Financial abuse Misuse of a persons money, property or assets through theft or fraud †¢ Institutional abuse Mistreatment of people brought about by poor or inadequate care or support, or systematic poor practice that affectsRead MoreDistributed Operating System Security System Essay1733 Words   |  7 Pagesimplemented on a system of connected computers that share and run information. This type of security system is different than your average security features that a person may have on just a laptop or home computer system. The biggest challenge is keeping the information that flows in a distributed operating system safe, as well as protect against the multiple threats that security in a distributed operating system face. Its important to understand how a distributed operating system security worksRead MorePreserving The Christianity Of Generations1491 Words   |  6 Pagestook the punishment we deserved upon Himself, and provides the way of salvation, redemption, and forgiveness for all who trust in Him. Salvation Unlike all other religions, Christianity relies on God’s grace, and not on personal perfection, rule-keeping or good works (being a good person). Christianity uniquely provides salvation through faith in Jesus’ finished work on the cross. It is a gift of grace through faith alone. While we believe that good works are a result and a manifestation of trueRead MoreImages Of Prison Life And Correctional Officers1932 Words   |  8 Pageshierarchy figure in this correctional system, designed to make the life of a prisoner complete hell for those entering the system. Within the numerous portrayals of the correctional system there are a few exceptions. For example, Ted Conover’s â€Å"Newjack: Guarding Sing Sing† is an excellent and rare example of the journalists’ firsthand experiences as an undercover trained correctional officer. Ted Conover, spent a year working as a newjack — the inmate term for a newly-minted New York correction al officer

The Sociology of Health Free Essays

string(65) " to control their own actions and place no blame on the patient\." The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health. We will write a custom essay sample on The Sociology of Health or any similar topic only for you Order Now Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medical model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc. The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies. For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat. Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition. The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedical model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health. These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc. They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model believes that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness. Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012). The different approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc. They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD-10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. You read "The Sociology of Health" in category "Essay examples" The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, mood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008). The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical model would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training. The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009). They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more likely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same. They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminate the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’. Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts. These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010). In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more independence and freedom. This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close. By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in cont rol of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012 Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060section=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999). Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 2012. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock__Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell -and-community-care. html Last Accessed: 06/12/2012. How to cite The Sociology of Health, Essay examples The Sociology of Health Free Essays string(65) " to control their own actions and place no blame on the patient\." The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health. We will write a custom essay sample on The Sociology of Health or any similar topic only for you Order Now Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medical model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc. The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies. For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat. Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition. The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedical model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health. These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc. They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model believes that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness. Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012). The different approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc. They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD-10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. You read "The Sociology of Health" in category "Papers" The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, m ood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008). The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical model would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training. The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009). They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more likely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same. They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminate the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’. Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts. These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010). In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more independence and freedom. This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close. By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in cont rol of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012 Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060section=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999). Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 2012. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock__Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell -and-community-care. html Last Accessed: 06/12/2012. How to cite The Sociology of Health, Papers

Analysis of Richard Cory Essay Example For Students

Analysis of Richard Cory Essay These different articles about Richard Cory presented to us show us three different viewpoints of the same story. The three different articles cover the same information, but the way they use the characteristics of writing to convey us their message is uniquely different. The first article is a newspaper article; this article is based around a typical tabloid story. The second piece of writing is the poem, Richard Cory its self, and this article of writing seems to be almost like a fable, and it wants you to dig deeper into the sublimed meaning of it. The third piece of writing that we are presented with is the medical examiners report. This report does not seem to be like a typical medical report, and it seems to be a extremely graphical description of the death, but it does not give any other information besides the method by which he was killed or present us with any background information of Rickard Cory, unlike the other two pieces of writing. One can infer from the fact that each of the articles are presented from a individual perspective, and a new perspective needs to be created, with the information presented to us in the other articles, we can piece together a complete story without information solid as a gridlock. Starting with the newspaper article, the article seems to be a short summary of the events that occurred to Richard Cory the night he shot himself. This articles purpose seems to be to inform the public about a tragic event that occurred to a well known figure in the community. It is almost like an obituary and a murder/suicide investigation fused together in the span of one article. The source of the piece is a newspaper, so the selection of facts is pretty general because the newspaper just wants to get the general facts out to the public to get the people a broad idea of the incident. The facts that are included are his age, his occupation, time of death, weapon of choice, an interview with a friend of his, type of death, and they also included any ideas that they were going to pursue. The writer arranged the facts in order of argentines and in order of importance, the author first told us about the death, than details of the death, than what other people thought, than information about the investigation, and lastly they told us the personal information of Richard Cory. The diction that was used in this article is notable; it is simple, yet simultaneously stylish. The tone of the author seems to be in respect to the death of Richard Cory, its almost like the article is feeling sad about his death. The next article that is given to us is the poem of Richard Cory. This poem is quite significant because the style of writing it uses is deceptively clever; it wants to hold the secret of the moral, but at the same time it wants the reader to find out the moral so they can learn its lesson. The purpose of the poem is for reader to use their own interpretation to find out what the poem wants to tell the reader. It is presenting the reader with all of the facts, but the reader must assemble them and learn something on the way, and when the puzzle is completed, the reader will have learned the valuable lesson that it was trying to teach. The selections of facts that are included in this poem were included because of the nature of the poem of its self. Each fact has an underlying meaning that is for you to figure out, and for the poem to hide. The poem includes all of the facts for this very reason, to leave it open to interpretation. The writer gave us a clear description of what Richard Cory looked like, his manners; his habits, his education, and the way that the facts were presented to us were intended to make the reader think that he had everything, as if he was above humanity. The arrangement of facts goes from his description down to his wealth and then all of a sudden, they climax to his death. .udede73a287fca99839f5de9187118e81 , .udede73a287fca99839f5de9187118e81 .postImageUrl , .udede73a287fca99839f5de9187118e81 .centered-text-area { min-height: 80px; position: relative; } .udede73a287fca99839f5de9187118e81 , .udede73a287fca99839f5de9187118e81:hover , .udede73a287fca99839f5de9187118e81:visited , .udede73a287fca99839f5de9187118e81:active { border:0!important; } .udede73a287fca99839f5de9187118e81 .clearfix:after { content: ""; display: table; clear: both; } .udede73a287fca99839f5de9187118e81 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udede73a287fca99839f5de9187118e81:active , .udede73a287fca99839f5de9187118e81:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udede73a287fca99839f5de9187118e81 .centered-text-area { width: 100%; position: relative ; } .udede73a287fca99839f5de9187118e81 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udede73a287fca99839f5de9187118e81 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udede73a287fca99839f5de9187118e81 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udede73a287fca99839f5de9187118e81:hover .ctaButton { background-color: #34495E!important; } .udede73a287fca99839f5de9187118e81 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udede73a287fca99839f5de9187118e81 .udede73a287fca99839f5de9187118e81-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udede73a287fca99839f5de9187118e81:after { content: ""; display: block; clear: both; } READ: The themes of Eveline and a little cloud EssayI think that the facts are also given in the order presented because in that order, the reader can start to doubt Richard Corys happiness and then realize in the end what was wrong throughout the whole story. The diction of words used tells us that Richard Cory was almost godlike to the people; description of him being imperially slim and richer than a king tells us that he was a god to the people, and they made him an outcast while trying to imitate him. I think that the tone of the author was sarcastic because of the way that the author makes Richard Cory the coolest man in the world, and then Richard Cory just goes out witho ut a blaze. The last and final piece of writing is the most unique and peculiar to me because of a couple of reasons. The main reason that it intrigues me is the fact that in the medical report there is very little information besides the graphic and violent description of his death and the wound. This is interesting because it causes me to question why the writer would just include gore and blood in the report and nothing else about the life of Richard Cory. My question lead me to believe that the purpose of the medical report is not to just inform us about the death and the description of the entry and exit wound of the bullet in Richard Cory, but to hint at the fact that Richard Cory lived a extremely violent life. He died a very violent death, and I think that this is reflecting on the fact that he must have lived a violent life or he had a violent struggle within himself. The selections of facts presented to us are just the facts that include his death. The arrangement of facts presented to us is very simple but intricate to the last detail. The first couples of facts given are simple, not so bad, they just describe the bullet, but as you read on, the facts more descriptive and sicker. I think this order represents the fact that as his life went on, more violent events seemed to occur internally. The diction of words used show a feeling of cold sickness; its as if the person who diagnosed the body had no feelings, just empty coldness. The tone of the author seems to be chilling. It makes the death of Richard Cory seem like it was a pawn in a game of a sicko. This effect of the tone gives the entire outlook of the story a grim and dark or devious feeling. The author shows us the tone by using the appropriate word choice, and the fact that the article is a medical report makes it all the worse. In the end we can see a much clear pitchure of the event, and what really happened. All three of these publications describe the same incident, yet they all make us think in completely different and individually unique methods. The first newspaper article makes the reader think that a murder has been committed because of the bias shown towards an impossible suicide. In the second article, anything is possible since the poem was designed to have the reader sweat a little and it forces the reader to conclude upon his or her own interpretation of certain key facts. In the final and the third article, a medical report, we see that there seems to be a dark side to Richard Corys seemingly perfect life. These three articles definitely show us that each different and idiosyncratic viewpoint is a viewpoint ot be considered.

12 Author Websites That Get It Right

12 Author Websites That Get It Right 12 Author Websites That Get It Right Now that you’ve learned our 10 Tips on How to Make an Author Website, you’re probably ready to set up shop. If you’re itching to make a big impression but need a boost of creativity to get you started, check out the 12 author websites below. Each website was picked because it features an example of effective and personal author marketing.Take a look, and don’t forget to leave us your thoughts and opinions in the comments!1. David Sedaris: Put your book front and centerAuthors often make the mistake of thinking that people visit their websites just to read their bio. Are you, the author, important? Sure, but your book’s more important. Let people know they’re on an author’s website by making your product the star of the show, as David Sedaris does. A minimalist setup makes it impossible not to notice the main event: David’s new book.Her Contact Follow page - one of the most important spots on any author’s website - tell you exactly where you can find her, and precisely what you will find her doing there:I use Twitter and Tumblr to share links to my daily Billfold posts along with the other freelance writing work I do every week, so they’re great places to follow my vast fast writing output.I use Instagram to share what I’m reading and where I’m going. If you want to know even more about what I’m reading, follow me on Goodreads.Sign up for my TinyLetter to get updates on The Biographies of Ordinary People, upcoming classes, and other relevant news.These days, we have so many different ways of communicating with a person, that it almost feels harder than ever just to connect with someone. Not so on Nicole’s website.Takeaway: Playing hard to get is not a wise move for an indie author. If you’ve achieved the great success of having potential readers, agents, or publishers land on your website, don’t make it hard for them to find you. A dedicated, well-thought-out and well-maintained contact page is key. Author websites tip #12: Make it clear how to reach you. In order to sell books, indie authors need to first invest in their books. Part of this involves using as many of the marketing resources in their arsenal as possible, and this absolutely includes an author website. Each of the examples showcase best practices when it comes to author websites, but remember that your own website shouldn’t simply be a copy of an existing one. Take our tips and make them work for you.And if you need a hand in getting your author website set up, head to the Reedsy marketplace where we have just welcomed a host of talented, professional web designers. To find out more about how these professionals can help you build an online presence and get a free quote, visit our Author Website Design page.If you're looking for even more inspiration, check out an older post of ours on  Author Website Design Inspiration.If any of our tips help you improve your author website - or if your site hits the mark to begin with - drop the link in the comments so we c an check it out!

How to Write Perfect Expository Essays Without Wasting Your Time

How to Write Perfect Expository Essays Without Wasting Your Time Are you required to write an expository essay for school? It's better to start your work with short research. You have to understand the main purpose of writing this type of paper. In this detailed guide, you will find good tips about making expository essays. We will provide you with the entire process of writing and give some ideas how to structure your future paper, how to choose an interesting topic, how your essay should be started, how to write good thesis statement, body, and provide you with ideas of expository essay examples. It's understandable that not each and every person has strong skills in writing. Many people waste their time and efforts to create a good expository essay, and they are not always successful. Read our detailed instruction and make an interesting expository essay to impress your teacher. In an expository essay, students need to place detailed explanation of chosen subject using just fair analysis without personal opinion. It's possible to mark several types of this essay. Definition essay – explains the meaning of an object, word, or any concept. This can be work written about any kind of animal (cat, lion) or subject of our world (flowers, plane). It is possible to describe an abstract thing in our life: love, happiness, or sadness. Classification essay – in this paper, writer divide characteristics into groups and categories and describes each category for readers. Compare and contrast essay – this work shows differences and similarities between two or more subjects. Cause and effect essay. This work points how one thing depends on another. The author needs to choose two subjects and focus on why something has happened, and what facts and reasons caused this to happen. â€Å"How to† essay. This is a paper that explains the entire procedure of some process with details. ORDER EXPOSITORY ESSAY The Process of Creating a Successful Expository Essay You have learned main goals and types of expository essay. We want to provide you with the clear and detailed plan of writing; follow this list with useful steps and tips that will help you make an interesting essay. Prewriting phase. First of all, you need to think what information you are going to include in your future essay. Brainstorm your ideas and choose most important moments you want to explain and describe to your readers; you can read expository essay examples to get some ideas about writing. Make notes to keep in mind important things, and you won't forget anything. Define structure. Any expository essay must have a concrete structure that includes five main paragraphs. You need to start your work with an introduction where you explain the main goal of your essay to readers. Don't make this part too long, usually, it should be one page or less. The next three paragraphs are your essay's body part: you need to provide readers with details that support your thesis statement. Remember you need to prove each argument of your essay with evidence. The final paragraph is a conclusion, where you have to restate thesis and finish your work. Logical end is necessary for the successful essay, that's why this paragraph requires a lot of attention from you. Make an essay outline. Some students may think the outline is time-wasting for them, but it can turn to a clear plan for your future essay, so you should spend some time to create it. You will spend less time with writing if you create an outline: when you travel with a map, you know where and how to go. Put into your outline both general information and details related to your topic. Write a draft. It's time to make a draft of your future expository essay: use your outline and don't forget about structure – these are key moments for creating an effective expository essay. Don't worry about misprints and mistakes on this stage, think about the plot; you will have time to revise and correct your essay. Polish your expository essay. After you have finished your essay, it's time to re-read it and see what parts must be changed; we suggest taking some rest after you wrote an essay, and revise it with refreshed eyes. You have to check your work and find logical, grammar, and punctuation mistakes. ORDER MY PERFECT A-GRADE ESSAY Tips for Writing an Expository Essay If you feel you need more help with your expository paper, these easy and effective hints will be effective in making a successful expository essay. Write thesis statement at end of the introduction. Make sure each and every sentence of your essay is connected to the thesis. Paragraphs of your expository essay should be connected to each other, that's why you can write some sentences between them to make entire paper logical and smooth. Don't bring any new information in conclusion. Read assignment before you start to work on your future paper, and try to mark all important moments your teacher wants to see in your essay. Include a lot of information into the outline. It will be easier to write an expository essay according to a detailed plan. If grammar isn't your strong side, feel free to use special software to find and fix grammar errors in your expository essay. Ask your friend or relative to read your expository paper; you can make some corrections into your essay in accordance with their feedback. Avoid obvious topics and standard language, and try to be creative and extraordinary! Below, we will provide you with essay topic examples. Keep in mind that reader must learn something new after reading your expository essay. Best Expository Essay Topics We want to give you some expository essay topic ideas. You can use our ideas to make a good paper. Surf Internet to find more expository essay examples and topics by popular writers online.    Expository Essay Topics for High School Students How is it possible to prevent bullying in schools? How does the human brain evolve during years of our life? What causes an allergic reaction, and how is it possible to prevent it? How robots help people, and why they can replace people in some professions? Explain why some people prefer to send an email instead of direct conversation. Compare living in the house and in flat; write main points that make these place different. Why some teenagers commit suicide, and what possible ways to prevent this? Explain why the idea of leaving parents' house make some teenagers feel scared? Why kids smoke, and how teachers should react on that? How to write a good speech for high-school conference? Topics for Expository Essays for College Describe five objects that symbolize our culture. What causes teenagers to fight with parents, and how is it possible to prevent this? Why parents' divorce causes children suffer? If you were an animal, which one you'd choose? Why it's important for any person to get driver's license? If you were an object, which one you'd select? Describe a thing that makes you happy and smiley. Why some kids skip school, and how their parents should react? If you were a flower, which one you'd choose? Why many people attend public libraries, even if they have the Internet at home? Expository Essay Topics about Education What is the history of the education system in Great Britain? Explain why the education is important to each person to get. Explain why some students use help from writing company instead of making their papers by themselves. Explain how modern schools use technology in studying process. How can teachers give their experience to students? Why it's hard to motivate a modern student to study, and how to make people involved in learning? Explain main advantages of distance studying. Why it's important to study at school, even if you are not planning to enter university? Describe the ideal teacher of your class. Describe the classroom of future, and explain why you see it this way. We hope that after reading this guide, you have got many ideas about writing your expository essay. Making such paper is not an easy job. You need a lot of time, patience, and skills to write a successful essay. Don't stop improving your skills and create many wonderful expository essays to impress your teacher and classmates!

Analyzing a visual Argument Essay Example | Topics and Well Written Essays - 750 words - 1

Analyzing a visual Argument - Essay Example One ought to note that a considerable percentage of these outcomes are guided by the impression created by the advert. The assignment provides a comprehensive discussion on an advertisement on Land Rover 4 (LR4) which featured in the U.S News and World Report; Best Cars (usnews.rankingsandreviews.com). The paper gives a detailed description of the promotional presentation before analyzing its elements and assessing its effectiveness on the target audience. The advert featured a number of pictures of the LR4 from different angles. Since this was a promotional presentation, the advert also showed the SUV in different colors in a bid to capture the interest of color-specific clients. Also included in the advert were descriptions including fuel consumption, functionality, safety and pricing of the LR4. It is important to note that other vital information regarding the car like interior designs and number of seats available in the car also formed part of the advertisements. Despite there being a number of objects and details included in the advert, it is noteworthy that only countable objects were relevant in portraying the intended message to consumers. The initial picture one could derive from the advert was durability and a wide range of functionality. From the images of the car posted in the website, one could easily tell the type of car being advertised and the type of clientele that the advert intended to capture. Therefore, the advertisement served its purpose and was effective in capturing the concentration of the intended audience (Williamson, 2004). As already noted before, the advert comprised of a number of visual images of the LR4 car taken from different angles. In addition, the vehicle was features in different colors in the website. Pictures of the interior designs of the car also formed part of the promotional presentation. Car buyers are always particularly interested in the interior designs of their

The Maastricht Treaty Essay Example | Topics and Well Written Essays - 3500 words

The Maastricht Treaty - Essay Example The treaty, according to Europa (2007) came about as a result of the impetus provided by the collapse in communism in Eastern Europe and the reunification of Germany. It caused Europeans leaders to feel that they should reassert themselves once more on the international scene. Internally also, there was the feeling that the timing was right to capitalize on the gains made by the Single European Act, by adding more reforms (Europa, 2007). In order to qualify for membership in the Union, two sets of requirements referred to as convergences and stability criteria, has to be achieved in their respective economies of prospective applicants, and the attainment will ensure the European Union achieve and maintain an optical currency area, according to Euro Economics (2009). Inflation was high on the convergence and stability agenda, as applicants were mandated to have no more than 1.5% above the lowest three members of the union. This performance enables all members to have similar monetary policies and prevents the development of asymmetric shocks within the financial operating system (Euro Economics, 2009). In terms of the deficit, the Maastricht Treaty requires prospective Member States incur a maximum of 3% of their GDP, while for the debt load they had report figures below 60% of the Gross Development Product, according to Euro Economics, (2009).

Globalisation. Its causes and results Essay Example | Topics and Well Written Essays - 3500 words

Globalisation. Its causes and results - Essay Example This framework is the international strategy or strategic planning which is formulated by senior managers and executives detailing decisions regarding key issues such as where and how to produce goods or services, what products to sell, where to sell, and how and where to get resources for the production process. They must also decide how to compete with competitors and the key success factors for the company and product. Firms enter new markets for various reasons such as increased competition, discovery of new foreign markets, reaction to domestic market changes among others. Whatever the reason, the managers must chose the right market entry strategy and align it to corporate objectives (Andexer, 2008). Different strategies are linked to different entry modes depending on the situation, financial, economic, and environmental factors. The role of timely accurate marketing research and analysis to guide decision making is increasingly becoming critical. Depending on its situation, a firm may choose to use export, joint venture, direct investment, franchising, licensing, mergers and Acquisitions or global supply chains to enter new markets. The paper is going to analyse the market entry strategies of NatWest Bank since 2008. Company Background The National Westminster (NatWest) Bank is the largest retail and commercial bank in the U.K. It was established in 1968 after a merger of National Provincial bank and Westminster and District bank and began its operations in 1970. It has 1600 branches and 3400 cash machines across Britain. It also operates more than 7.5m customers and 850000small business accounts. It also has separate operations at Coutts & Co, Ulster bank, and Isle of man bank. It has been expanding over time and became a part of the Royal Bank of Scotland Group Plc (RBS) which is the second largest bank in UK in terms of assets and the fifth largest in the world by market capitalisation in 2000. However, it operates as a distinct brand though most fun ctions were merged with those of RBS. The bank has many subsidiaries and offers both banking and insurance services to personal, business and commercial customers across brands and channels. It is regulated and authorised by Financial Services Authority and it is also a member of the British Bankers’ Association (Worldwide web, 2012). Global Business Development Strategy International strategy is a comprehensive framework to help a business in achieving its fundamental goals (Andexer, 2008). It is more complex than a single country strategy for a firm in that it involves dealing with complex issues such as differences in language, culture, labour, political, legal, and currency among others. The strategy is aimed at attaining global efficiency, international flexibility and worldwide learning and can take the form of home replication, multidomestic strategy, global strategy and transnational strategy (Tielmann, 2010). Home replication focuses on transferring competitive advan tage from home market to foreign market. In this case, the firm develops a strategy and uses it in international firms. It is used when the need for flexibility and global integration is low. A firm may also use multidomestic str

Examining The Factors Of Project Failure Information Technology Essay

Examining The Factors Of Project Failure Information Technology Essay Prior to determining the factors that causes a project to fail; one must have a clear understanding of what a project is. So What is a Project? According to the Project Management Institute a project is a temporary endeavor undertaken to create a unique product service or result. In this context, the term temporary means that every project has a definite starting point and a definite end. The end of a project is when all objectives have been met, or it has became certain that the objective can or cannot be achieved, or when there is no further necessity for the project to be continued. A project is also unique in which the end results or product is different to others being developed such as different designs, different locations, different contractors and etc. Another characteristic which sums up to what a project is it being progressive. Progressive is a characteristic that displays every project is developed on a step by step or by an increment basis. 1.1 What is Project Management? In order to ensure that all three criteria of a project is met, a method of managing the project must be set in place. This is where project management comes in. According to the Project Management Institute project management is the application of knowledge, skills, tools and techniques to project activities to meet project requirements. The purpose of project management is to set in place an organized method of controlling, planning, organizing and measuring resources in a project to meet the objectives set. The resources involved would include manpower, raw materials, machinery, time, money and so on. Due to the lack of application of project management, factors that contribute to the failures of a project are bound to arise. These failure factors will be further explained below. 2.0 Why Do Projects Fail? It is true that every project is unique; however the underlying causes of project failure are usually restricted to a few specific areas. Once we know what these are we can take steps to minimize the chance of problems in these areas and increase the likelihood of success. Common factors for project failures are explained below. 2.1 Inappropriate Communication Management In todays world, it is a requirement that projects are undertaken in partnership with the business, and this partnership absolutely requires solid communication. According to Turner (2007) communication is the operating system of a society. This is simplified to show that an operating system is required to allow the computers resources available for the programs and similar to this, communication is required to provide individuals with resources in the society. Communication is a process of exchanging information which may be carried out as written messages, spoken words or even body gestures. Effective and efficient communication is essential between project manager, project team, sponsors and stakeholder to ensure the success of the project. The communication in a project needs to be carefully planned, implemented and controlled in order for the right information is delivered at the right time to the stakeholders. 2.1.1 Causes of Inappropriate Communication Management Trust Lack of trust between the project manager and the team will lead to team members that dont trust the project manager will not be open in their communications. They will tend to either shut down or challenge the project manager at every turn. De-motivated The team members do not know the value of their presence. This is due to that they are often kept in the dark and not given a clear objective of the project and an up to date progress of the project. The method of delivery of messages is unclear and will lead to misinterpretation of the message and different expectations of the project. Poor Communicators Some project managers just dont know how to communicate well. This is usually not a lack of skill but a lack of focus. Project managers tend to put their least effort in communicating with the team members and those associated with the project. The information delivered will often be short and puzzling for not all the exact details is explained. Incompetence The team itself is not trained to communicate proactively as a team. This will result in the team not sharing information and learning with each other. Some project teams are comprised of members from different divisions in a company. These individuals are only temporarily associated with each other until the completion of the project. Unless these individuals are sent to training prior to the commencement of the project it will be very difficult for them to adapt to the new working environment. 2.2 Poor Project Planning The key to any project process is good planning. Good planning helps minimize potential risks, last minute changes and provide efficient working conditions. Project planning is important for it will assess the strengths and weakness of the project team, determine the threats of the project, develop the project objectives and provide the platform for leadership and control of the project. The basis of planning involves charting. Simple charts such as checklists and Gantt charts may sometimes suffice throughout the completion of the project as long as all details and factors are taken into consideration. This form of charts is also easier to be comprehended by the stakeholders who are untrained in the management arts. However other advanced methods such as network analysis may also be used. The main point to planning is to allow some slack in the time constraint and always be prepared to make changes in the plan. 2.2.1 Causes of Poor Planning Not Alert to Symptoms A good project manager is one that is able to provide a detailed drafted out plan and yet notice the symptoms of failure for it. The symptoms may be: Major gaps remained unresolved Key stakeholders have no participation in the project Too frequent changes in a scope Lack of test and development resources Multiple revisions in the timeline Schedule Too Tight The manager must be prepared to make allowances for unexpected variances in the project such as delays in approvals, shortages of resources or any acts of god. Unrealistic Time Scales The idealistic time scale is to be short and able to meet all objectives. However project managers must be careful not to be too optimistic in meeting this goal. Sometimes the time scales are set without considering the amount of work to be completed to achieve the objectives. As a result, there will probably be a delay in completion in the project thus requiring more financial resources to be added to the project. 2.3 Inappropriate Risk Management Project risks can be predictable or completely unpredictable and it can occur at any phase of a project. Some risks are associated with a particular task whilst others may occur due to external factors outside of the project. A good risk assessment is identifying all predictable risks; assess the severity of the risks and drafting out a plan to minimize its impacts or even possible avoidance of it. It is very important to analyze and rectify a risk as soon as it is identified for any delays in rectification will put the project at a higher risk of loss or damage. 2.3.1 Causes of Inappropriate Risk Management Too Confident It is encouraged to be confident in the project plan as it will increase the enthusiasm among the project team. However, the attitude of being too confident and turning a blind eye on any factors that may disrupt the progress of the project will cause catastrophic effects on the project. Such effects may be insufficient resources, project delays, demotivation of employees and even abortion of the project itself. Misconceptions Some project managers perceive risks as threats to the projects success. Therefore they will prefer to ignore the threats and solely hope that the threat will diminish itself. This obviously will not happen for there is no problem in the world that will solve itself. Wrong Decisions A project manager holds the decision to any trivial problems of the project. In this case when assessing risks the project manager must make the key decision of risk avoidance or risk taking. All factors must be taken into consideration prior to making the decision to prevent disturbances in meeting the projects objectives. Inefficient Method of Risk Assessing To be able to efficiently assess a risk, systematic approaches such as fault trees and fish bones are applied in order to take all risks into considerations. Methods such as qualitative and quantitative analysis are then implied to determine its impact or chances. Insufficient assessing of the risks will create an act of surprise that will disrupt the progress of the project. 2.4 Inadequate Scope Management According to (PMI 2004), Project management scope is defining and controlling what is and what is not included in the project. The importance of scope management is divided into three elements: Ensure Sufficient Amount of Work is Done In order to do this a clear definition of the project must be obtained. This may include identifying the exact requirements that is needed to accomplish the projects objective, who the key stakeholders are and what is driving the project. Ensure Unnecessary Work is Not Done Avoid the Nice to haves. Nice to haves are additional requirements that suddenly develop as the project progresses. These additional requirements often add little value but require extra costs. Achieve the Stated Objective The objective of the project must be achieved. For any problems encountered during execution of the project, the manager must be able to control the changes or modifications to the scope to ensure that the objective can be accomplished. 2.4.1 Causes for Inadequate Scope Management Incomplete Scope An incomplete scope leads to frequent additional changes. This may drag the time scale of the project and create extra costs. Confusing Scope A scope that is not straight forward and clear will lead to ambiguity of stakeholders. Such ambiguities are misinterpretations of design and requirements. Confusion will affect the commitment of stakeholders and will require additional unnecessary work. Scope Creep Constant changes to the scope may make the project seem never ending and delay in completion. To prevent this, scope document must be finalized and not allowed to be altered unless a formal change process is carried out. 2.5 Poor Stakeholder Management Stakeholder management is managing communications between stakeholders to discover their expectations before and during project execution to avoid ambiguity such as perceiving a successful project as a failure. According to the Association for Project Management (APM) Body of Knowledge (BoK) Stakeholders are all those with an interest or role in the project or who are impacted by the project. Examples of stakeholders are the shareholders, creditors and the project management team itself. Maintaining good communication with the stakeholder puts the project manager at an advantage for besides being able to see eye to eye on the projects progress, the stakeholder may even assist in resolving conflicts encountered by their political relations, contacts or knowledge that is not available on the project team. 2.5.1 Causes for Poor Stakeholder Management Poor Business Plan Some projects have a tendency to fail before it even started. This is because prior to commencing a project, sufficient financial funds must be available and in order for these funds to be available the project manager must come up with a clear and detailed business plan to attract sponsors for the project. If the plan does not impress the investors or raise confusion it will be most likely be rejected. Poor Communication Successful relationship with stakeholders is achieved by maintaining good communication. The key to this is proactive communication which the stakeholder is constantly updated of the progress of the project. Other than encouraging commitment from the stakeholders, proactive communication helps avoid bad rumors of project disturbance from influencing stakeholders. Proactive communication will also alert the project manager of any potential troubles existing from senior stakeholders. This may be in the form of not providing the required support, interfering into the project without consultation and unfounded promises or commitment. 2.6 Impact of Failure Factors on Project The aim of a project manager is to achieve success in all aspects of the project. This is reliant upon achieving the objectives in terms of cost, time and quality. The critical factor of these objectives is that it is interrelated with each other where you cannot trade off one for another in order to achieve the success of the project. 2.6.1 Quality/Cost Impact All the failure factors stated above will increase the cost of a project which will then have an effect on the quality of the finished product depending on the project managers decision. For example, due to the project managers unorganized planning the costs have risen to complete the project. The poor planning may have been led by insufficient scope assessment, bad communication or even inefficient risk analysis. Therefore in order to meet the funds available the project manager decides to cut corners and resolve to use cheaper raw materials to complete the project. This will result in a finished product of a lower standard than specified by the customer. From this situation, by compromising quality the project is labeled as a failure even though the financial costs have not exceeded. Therefore it is of the utmost importance of the project manager to plan, analyze and communicate efficiently to achieve project success. 2.6.2 Time/Cost Impact There is a direct relationship between time and money. Whenever a planned timescale is extended it will surely add cost to the project. The cost of a project increases as it progresses for its value and the stake it bears is higher. All the failure factors above will create disruptions in the projects progress and eventually delay its completion. This may cause increase in costs involving work force, facilities and equipment and raw materials. For large projects, funds are usually available progressively as the project manager completes a phase of the project. A completed phase will then be inspected and certified by an independent quality surveyor hired by the customer. Certified invoices will then be issued to the customer. The projects manager revenue will be delayed if the phase is not completed within the time scale specified or not up to the desired standard. The project manager will then have to finance the extra costs himself which may result in severe cash flow problems. Del ays on large project can easily add additional costs. Therefore it is very important that the project is planned, analyzed, monitored and managed carefully to avoid disruptions in its execution. 2.7 Examples of Factor Failures Affecting Projects 2.7.1 Boeing 787 Dreamliner The 787 dreamliner is a 240 seater aircraft currently being developed by Boeing. Its design involves 50% of the manufacturing materials being composites makes it the first composite airliner in the world. However, due to certain drawbacks Boeing announced its sixth delay for its maiden flight since September 2007. The new planned date for the maiden flight is now shifted to the end of 2009. The delivery of the first 787 is also delayed to the end of 2010 which is a 30 month delay from the originally expected date of June 2008. Various factors were the cause of this delay and will be explained below. Poor Stakeholder Management Prior to the design of the 787, Boeing planned to develop a midsized aircraft capable of travelling at sonic speed (speed of sound). Even though its operating costs were higher, Boeing assured its customers that the sonic cruiser would promote customer satisfaction by saving time. However, due to the September 11, 2001 attacks and increased petroleum prices the customers became less interested in the project. Thus as Boeing informed its customers of the increasing airframe costs the customers immediately pulled out of the project resulting in Boeing announcing the abortion of the Sonic Cruiser project on December 2002. Inadequate Scope Management For the production of the 787, Boeing decided on a new approach as a resolve to reduce costs. This new approach was to outsource the major components of the 787 to different manufacturing companies around the world. For examples, the wings were produced by Mitsubishi Heavy Industries in Nagoya (Japan), ailerons and flaps by Boeing Australia, stabilizers by Alenia Aeronautica (Italy) and these parts were to be assembled in Everett, Washington (Boeings Main Plant). By outsourcing Boeing did not specify the exact details of the parts and encouraged the manufacturers to speak out their ideas develop solutions for problems. However, when progressing to the assembly of the aircraft tests displayed the fuselage is not up to the desired strength and failed the testing. Due to this defect, Boeing engineers are back at the drawing board to solve the issue. Inappropriate Communication Management A current major problem in the design is electronic integration. Unlike current aircrafts the 787 is designed to operate flight controls by using electrical power to reduce weight and reduce complexity. However by employing three different competing companies to integrate their systems together has proven to be a problem. Smiths Aerospace, Rockwell Collins and Honeywell International are known as fierce competitors in the aviation industry. Therefore when struggling to get their software to mesh with each others, the atmosphere turns stressful and the software engineers returned to the competitive attitude they actually are. Inappropriate Risk Management For Boeing to be announcing its sixth delay is not displaying a very good image of achieving its objectives. Sequences of problems arising due to technical difficulties experienced by the 787 are acting like a domino effect on the progress of 787 making less room for mistakes for Boeing. Although primarily there were 910 orders on the 787, 70 of those orders have been cancelled due to the delay. The current situation to meet the deadline for the maiden flight the end of this year is building tension among Boeings engineers to solve current structural problems. Aside from technical problems the delay is also costing Boeing a net loss of $1.6 billion according to Flightglobal.com. Poor Project Planning According to Cohan (2009), another factor for the delay is due to Boeings change of management plan. Boeing has long adopted a command and control type of leadership in the company. However for the 787 project, the top executives decide to enforce a new type of leadership known as Transformational Leadership (TL). TL is a form of leadership where employers encourage employees to make decisions, have ownership and take responsibility for any failure or success. In the past, Boeing had given suppliers very detailed information of what is needed when it outsourced its components. However, with the 787 Boeing allowed the suppliers to do the design and manufacturing. This is found to be the source of why there were problems during the final assembly at Everett. Due to this factor, Boeing has reverted to the previous type of leadership to prevent any more delays and other assembly related problems from reoccurring. (http://www.dailyfinance.com/2009/08/19/will-boeing-have-to-delay-the-787-dreamliner-another-two-years/) 3.0 Analysis of Project Management Body of Knowledge (PMBOK) PMBOK is a project management guide that provides the fundamentals of project management that can be applied on a variety of projects such as construction, engineering, research and so on. It provides the guidance on the application of project management skills, tools, knowledge and techniques that can enhance the success of a project. PMBOK was first published by the Project Management Institute (PMI) in 1987 and is currently the widest standard of project management used. PMBOK consists of five basic process groups and nine knowledge areas typical of almost all projects. Initiation Process Authorizing the project or phase Planning Process Defining and selecting the best methods to achieve the projects objectives Execution Process Coordination of resources to perform the plan Controlling Process Monitoring and controlling the projects progress to ensure the projects objectives is achieved and to layout corrective action if any variances occur Closing Process Concluding the project 3.1 How PMBOK Can Mitigate Failure Factors 3.1.1 Communication Management Communications management provides a link for information and individual for efficient communication to take place. Communication is an exchange of information between individuals that are associated in the project such as stakeholders, project team, project manager and the public itself. Failure for an organized communication system to take place will create factors for project failure as stated in the previous chapter. Therefore it is important that everyone associated in the project understands how communication will affect the project as a whole. PMBOK has outlined the guidelines for efficient communication management which are: Communication Planning Plan the information and communication needs of those associated with the project. This includes determining what information is to be delivered to whom and when it is to be delivered. The project manager also has to plan the communication method to be applied to different individuals associated with the project. Information Distribution The process of making information to those who need it according to the management plan. The project manager must also be prepared to provide information on occasional unexpected requests of information. Methods of information distribution may be in the form of project meetings, hard copy documents, electronic communication such as emails, and other work management tools Performance Reporting Involves collection and distribution of performance information such as status reports, progress measurements and forecasts of progress. This usually provides information on scope, schedule, cost and quality. The performance report collects progress information and compares it to a reference baseline. 3.1.2 Stakeholder Management According to PMBOK, stakeholder management refer to managing communication to satisfy the needs of, and resolve issues with, project stakeholder. By maintaining a good relationship between the stakeholders, it increases the potential of keeping the project on track and limits disturbances in the projects progress. To ensure efficient stakeholder management PMBOK has analysed two main guidelines to be implemented: Identify Stakeholders Process of recognizing those who are impacted by the project. This includes documenting their interest, participation and involvement in the project. Stakeholders of a project may consists of individuals that possess different authority levels thus may have a big influence on the outcome of the project. The project manager must identify the key stakeholders and develop a strategy to approach each stakeholder and determine their level of involvement to mitigate negative impacts and encourage positive influence. Manage Stakeholder Expectations This is the process of knowing the needs of the stakeholder and informing of arising issues as the project progresses. It involves negotiating and influencing the stakeholder regarding their expectations to achieve an agreement relevant to the project goals, resolving issues that is disrupting the project and informing of future problems and assessing them. The key to this is to maintain proactive communication with the stakeholder for the influence, knowledge and skill possessed by the stakeholder may not be available on the project team. 3.1.3 Risk Management Risk management is a process of identifying potential problems that may occur, assessing them and determine whether to avoid, transfer or mitigate the impacts of the risk. By using PMBOK as a guideline, it has outlined six processes to avoid risk as being an act of surprise and instead an anticipation of events. The processes are: Plan Risk Management Process of determining procedures to approach risk and the activities to be performed for managing risks. This is crucial to ensure that sufficient resources and time is available when the activities are to be performed. Identify Risk Identify potential problems that may occur as the project progresses. It is a constantly progressing procedure for new risks may be identified as the project progresses. Qualitative Risk Analysis An analysis of determining risks of the highest priority. Prioritizing is in terms of probability of occurrence, impact on objectives and other factors such as time frame of response and constraints on cost, scope and quality. Quantitative Risk Analysis An analysis performed on risks that have been prioritized by the qualitative risk analysis. The analysis will determine the characteristics of the loss and assign a numerical rating to it. Plan Risk Response Planning responses to risks identified during the analysis. Such responses may be to avoid, mitigate, transfer or even retention of the risks. The responses must take into account the significance of the risk, cost effectiveness, realistic and timely within the projects objectives and must be agreed by all parties. Monitor and Control Risk Risk monitoring and control is and ongoing processes in order to be able to identify potential new risks and keep track of existing ones. It enhances the opportunities to reduce or eliminate threats to protect the projects objectives. 3.1.4 Scope Management In order to avoid doing the unnecessary a system of defining and controlling what is to be included into the project must be implemented to avoid waste of resources and costs. This is scope management. PMBOK has laid out five basic guidelines to be followed to avoid doing the unnecessary. Plan Scope Collecting requirements that define and documents the projects features needed to fulfil the stakeholders needs and expectations in the project. Define Scope Providing a detailed description of the projects deliverables and the work needed to be carried out to achieve it. Create Work Breakdown Structure (WBS) WBS is a process of dividing the work in a hierarchical manner into small, manageable groups. The WBS gives a pictorial definition of the project to assist the stakeholder in viewing the deliverable. Verify Scope Scope verification is a process of receiving the acceptance by the stakeholder on a completed scope or deliverable. Control Scope Scope control is the process of monitoring the progress of the scope and managing any changes to be done to it. This is to avoid scope creep, thus any changes must be performed through an Integrated Change control process. 3.1.5 Project Planning A project plan is to create a guideline to achieve the projects objective. The project plan will display a flow diagram of processes which will lead to accomplishing objectives. The plan must also take into consideration of the time scale, resources, workforce and any potential risks to the project. As specified by PMBOK, planning of a project will integrate some knowledge areas processes with each other depending on their inputs and outputs. The guidelines for an effective project plan are provided by PMBOK. Develop Project Charter Project charters are issued by the sponsors of the project. It is a document that formally authorizes a project and is a summary of the project. The contents of a project charter are business needs, current customer requirements, project purpose, milestone schedule and the budget summary. Develop Preliminary Scope Statement This process involves defining of what is needed to be accomplished in the project. The preliminary scope statement is documented based on information from the sponsor which will include the characteristics and boundaries of the project. Develop Project Management Plan Project management plan is a document that defines integrates and coordinates all subsidiary plans into one document. The project management plan displays how the project will be carried out monitored and controlled and closed which are the five basic processes of PMBOK. The project management plan is revised and updated whenever a change occurs to the plan. 4.0 Conclusion Project Managers are like bridges that links key pieces together. Therefore, to reach those pieces effectively they are required to possess a balance of skills and knowledge and are able to apply the skill and knowledge efficiently. Project management frameworks such as PMBOK are merely used as guidance and will not promise the success of a project. The project management team is responsible for determining what is appropriate in any project and the decision is made by the project manager. Project Managers should have a clear understanding of the projects objectives and strive to achieve them. As mentioned above, careful planning of a project is essential for its success. Other factors that also contribute to this are good communication, detailed risk analysis, clear definition of scope and proactive relationship among stakeholders. By using these factors as guidelines, it is quite certain that impacts for projects failure can be mitigated.